Crimson Design Group

PROJECT: Content Strategy & Branding

ROLE: Content Strategy & Creative Direction

Crimson Design Group are consummate experts in Luxury Interior Design. Their brand was lacking direction and needed a solid creative strategy for their content output.

The focus of our efforts was showcasing their creative services. Owner and CEO Cheryl Beachy Stauffer is a passionate creative who cares deeply for her team, community, and desire to help others. She impressed upon us the importance of reflecting that in the content strategy.

We also consulted on ways to better organize their internal/external business communications to reflect not only their creative spirit but the high level of professionalism they provide.

Our strategic and creative work for Crimson included:

• Identity audit

• Project reporting

• Content ecosystem

• Social planning

• Digital business suite

• Stationery suite

• Custom presentations

• Website audit