CLIENT: Olive

PROJECT: Promotional Video

AGENCY: Serif Creative

ROLE: Creative Direction

We were approached by Olive to create a promotional video for their revolutionary offering for the health care industry, and to announce the first completed product – in a very short timeline.

The Olive AlphaSite is an AI powered automation engine specifically designed to reduce strain on healthcare workforces.

Olive's Founder and CEO Sean Lane wanted to create a disruptive experience to ensure that their clients knew that the AlphaSite product was something that would pull their workforce into the future.

We spent time the team at Olive, understanding Sean's vision and what he was interested in personally. This gave us the ingredients to make this a success for their business, get as much attention as possible, and reflect the Olive brand in an authentic way.